The Future of Learning

Entrepreneurial Literacy as a Strategy for Empowering MSMES in Indonesian Tourism Villages

Abstract

Limited knowledge and skills, along with the low educational level of Micro, Small, and Medium Enterprise (MSME) owners, are the main challenges to business development in tourism villages. Business owners face difficulties in accessing various forms of knowledge, particularly entrepreneurial knowledge. Their business activities are traditionally oriented toward selling products merely to meet household needs. This research aims to empower MSMEs through entrepreneurial literacy as part of the transformation of learning in the digital era (The Future of Learning in the Digital Age). Entrepreneurial literacy is positioned as a lifelong learning strategy that encourages a shift in MSMEs’ perspectives—from being merely traders to becoming business actors capable of managing business systems in a planned, adaptive, and technology-based manner. The Participatory Action Research (PAR) method emphasizes the active participation of MSME owners in the empowerment process based on digital entrepreneurship literacy. The results of the study show an improvement in the level of knowledge regarding entrepreneurial concepts, entrepreneurial systems, and community empowerment in building village-based businesses. Additionally, the study demonstrates enhanced independent learning abilities and the formation of learning communities within tourism villages.