NAJMUDIN, Mohamad; PRAHARJO, Ardik; ERLIYAN, Naila; AZIZ, Noor. How Social Media Marketing and Online Customer Reviews Shape Purchase Decisions: The Role of Brand Awareness. Global Review of Tourism and Social Sciences, [S. l.], v. 1, n. 3, p. 240–253, 2025. DOI: 10.53893/grtss.v1i3.327. Disponível em: https://journal.gpp.or.id/index.php/grtss/article/view/327. Acesso em: 25 sep. 2026.